Benefits of Investing in Mall Advertising

Admin

Published on August 30, 2022

Updated on August 12, 2023

Shopping malls have a lot of walk-ins of all ages. Advertising inside or outside shopping malls will connect brands and consumers by creating a higher brand recall, brand visibility, and increasing awareness of the brands. Investing in Mall Advertising can take your branding to higher altitudes in terms of brand reach. Having your advertisement on digital screens in prime locations around the mall is an amazing way to get your brand noticed and also drives traffic to your stores. We provide DOOH advertising services at prime locations places like elevators, roll-up standees, and more. We have the means to cater the DOOH services according to your needs.

It is secure to perceive that most people who visit a shopping mall have a mindset to purchase something. In the present scenario, people are so much conscious of the things they purchase, that they often follow new trends these days, so if a company is willing to like to market a new product or receive feedback from customers before the launch of a new product, shopping malls are the perfect platform to engage with consumers. The prospects available to market products in shopping malls are massively grab those by choosing and advertising on digital screens with Bellplus Media. It is useful in boosting brand visibility, building completely new brands, recalling consumers of existing brands, and simply as a platform for entertainment. 

Now-a-days businesses are gravitating towards digital signage or digital screens. This is mainly due to the various capabilities of DOOH services, and because a network of digital screens can vastly brighten up and can catch an eye on it more easily.

Here are some reasons why in-mall digital screens are incredibly effective at getting a brand name. 

• Brand Awareness: Malls that comprise a rich network of digital screens that are in high-end environments for brands to advertise. The primary consumer audience in these shopping malls is present to make purchases. Most digital signage networks contain features that permit brands to advertise based on on-screen locations. An example of this is how fashion enthusiasts can be reached by advertising on screens placed on the floors of fashion, and clothing brand outlets.

  
  

  • Influence of DOOH screens: Digital screens in particular help brands provide dynamic and appropriate messages that influence consumers' purchase decisions. For example, instance, a brand like Domino's runs a flash offers as a lunch promotion which will connect some degree of direct consumers. With the use of digital signage in malls, dynamically we can get into the minds of potential and dynamic customers by focusing on consumer purchasing decisions by brands more and more. 

• What brands Love About Mall Advertising:
  

The majority of the traffic entering malls tend to notice and attract by the illuminated ads displayed through digital screens with the dynamic signage software in the mall and this is the perfect environment for brands to drive high sales, increased visibility, and fortify brand awareness. Every respective visiting the mall spends anywhere between 2-4 hours which enables the positive probability of consumers engaging with the brands. The new trend "DOOH services" in Mall advertising, is the craze among millennials.

Customers who come to a mall are already in the buying mood and mall advertising simply enriches the brand's push for the customers to shop more there. Mall advertising is the ideal blend where fun, food, fashion, and many more all come together under one roof, and brand advertisements can reach their intended target audience which ultimately builds traffic rapidly to the store and drives sales for the brand.

Don’t Miss This Amazing New Opportunity:

A high-consumer traffic area with a great mark for brands to drive traffic and raise engagement with Bellplus Media, and DOOH advertising.  

Get in touch with us to get the perfect DOOH advertising solution for your brand. 

Call us at : +91 9 063 064 065

Reach us at: info@bellplusmedia.com